eSurvey
Why Harp eSurvey?
It’s an online survey tool customized just for you.
Developing your own online questionnaire takes time and effort, and while there are many template survey tools available, they’re often not promoting your brand but their own. Working directly with marketing strategists at Harp, we’ll create and implement a custom and properly-branded survey to suit your needs, timeframe and budget. Tell us your research quandary, and we’ll do the rest. Our services include survey writing, branding, programming, testing, launching, analysis and reporting. Here’s how it works:
Discovery
Harp provides the strategy for each developed survey in which your company’s KPI’s (Key Performance Indicators) and goals are established. Harp is a team of branding and marketing experts who understand how to reach your key audience and how to engage them to lead to higher participation.
Survey Development
Copywriting: Our team of copywriters will work will create a custom questionnaire based on your input and team determined goals.
Layout/Design: All aspects of the survey are designed for your needs; fonts/colors, graphics, and brand implementation (containing no third-party logos or information).
Survey Deployment: The result is a highly professional, visually appealing survey that is targeted to your audience to achieve the desired results.
Survey Deployment
On-site: Severed through a pop-up/overlay on your website, it can be placed on the homepage, within the site or determined bout amount of clicks/ session duration. Harp will design and program the pop-up within your brand guidelines.
Email: From email programming and design to list management, designing a online survey invite email to be engaging with a strong call to action will increase participation. Harp uses its email marketing experts to design a template to meet your needs using industry best practices. Harp will manage your email list, deploy the email, send a re-blast to no responders, and provide a full performance report.
Reporting
Real-time results: view live stats online and download results in PDF or CSV format though your personal administrative login.
Survey Reporting & Optimization: Harp’s team will not only provide you with in-depth reporting and analysis, but will recommend specific action items related to your goals for each survey. Harp will also provide you with optimization strategies for future surveys, something other online survey companies do not provide.
